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The Future Of Social Media Marketing

Social Media Marketing – Where Are We Headed?

Social media optimization, or SMO, is a form of online marketing that focus on social media Web sites to generate traffic, buzz, and links back to your Web site. This includes the social media sites such as Digg, Sphinn, and StumbleUpon; video-sharing Web sites such as YouTube and Revver; and social network Web sites, including Facebook, Twitter, Google, Buzz, and LinkedIn. Our Hollywood web designer team has referred to SMO as “the new SEO” because social media marketing is used to build instantly large numbers of links back to your Web site, leads to improved organic search-engine rankings.

Leading social networks contain millions of active members. Although there is a common misconception that only teenagers use Web sites like Facebook, millions of adults also use social networks to stay in touch with old and new friends and interact through sharing pictures, videos, and more. In fact, an increasing number of businesses are currently using Facebook and most recently Twitter as a vehicle to manage reputation, build brand recognition, promote products, and generate buzz.

Facebook has become the largest and most actively used social network with more than 400 million members. Facebook can be used to interact with current and prospective business associates while generating considerable traffic to your Web site and buzz about your business. Facebook is a service used by businesses of all sizes and people of all ages to network and communicate in real-time.

In addition to a personal profile page, Facebook also allows to create dedicated pages, commonly referred to as “fan pages,” to promote your business. A dedicated Facebook fan page provides a companies overview, Web site(s), contact info, press releases, videos, blog RSS, Twitter updates, company news, and status. The owner can also interact with his fans responding to their comments, posts as well as through other social networking tools made available through Facebook

StumbleUpon is a peer and social-networking technology that includes a toolbar that can be installed in your Web browser. The StumbleUpon toolbar allows to rate Web pages, videos, photos, and news articles. Submitting your own Web pages, videos, photos, and news articles to StumbleUpon is an effective way to generate buzz, traffic, and build back links to your Web site

Twitter is a free social networking service that allows micro blog short “updates” of 140 characters to followers from your mobile phone, by typing a message from the Twitter site, or using instant messaging from Jabber or Google Talk. Twitter is an excellent way to build a list of followers. For example, for business purposes, quick messages from your Twitter account, allow your friends to know when a popular item is restocked or as a means to share an unusual offer or deal

Twitter search is an increasingly popular real-time search engine (unlike the leading search engines such as Google, Bing, and Yahoo that update their search indexes every few days or weeks) that updates its entire database of news and personal updates, as they occur. The most powerful way to use Twitter search and build a certain amount of followers is to type keywords that relate directly to your product or service. Once Twitter delivers search results, a follow-up of potential new users can be the next target

LinkedIn is a popular business-oriented social networking site that allows to build a list of contacts with other professional businesses and share information. As a part of a large database, new opportunities of  business proposals, employment and advertisement can be presented through this network as your connections grow

Video sharing Web sites such as YouTube and Revver allow users to upload, view, and share video clips. Videos is a powerful way to promote your business or to generate buzz and interest in your Web site. The most effective videos either tend to make people laugh or are extremely creative and unique. For example, some of the most viral videos on YouTube are homegrown videos that contain something outrageous or embarrassing. In addition, videos put a face on an otherwise faceless business pitch. Videos build trust in your users and can even result in a “celebrity” or “cult” following if people find your videos attractive

Social news Web sites such as Digg and Sphinn allow users to submit news stories for other members to review and vote. Currently and innovative news tend to make the front page of the social Web sites like Digg, which can generate thousands of unique visitors and hundreds of links back to your Web site within a few hours.

Getting a news story about your Web site on the front page of Digg is not easy; however, there are numerous proven strategies that would likely increase your odds

As social media marketing continues to mature, what are marketers planning to do? According to Awareness, Inc. and reported by eMarketer, 70 percent looked to expand their mix of platforms.

 

 

When it comes to social media platforms, the marketers’ top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube (and other video) as reported by both Awareness, Inc.’s research and Social Media Examiner’s 2012 Social Media Marketing Industry Report.

 

Social media marketing tools marketers are planning to use in 2012:

Here are the social media tools that marketers are considering according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. (Note: This research was fielded before Pinterest’s high growth earlier this year and Instagram’s purchase by Facebook.)

1.Google+. Google+’s 90 million users and 1 million business pages have marketers’ attention. In part, this interest is driven by their need to remain visible on Google search.

2.Blogs. Regardless the length of social media marketing experience, marketers want to learn more about blogs despite small usage by businesses. As a social media tool, blogs should be a no-brainer for businesses since they support the purchase process at every step, provide content that feeds social media, and support search optimization. 

3.Facebook. As the 800-pound gorilla of social media in terms of the number of users and time spent that continues to change, marketers can’t afford to ignore Facebook whether it’s part of your mix or not since it can have an impact on other social media platforms, either directly or indirectly

4.LinkedIn. While stronger among B2B marketers with its diverse content offering, don’t limit your thinking to B2B or customer acquisition. Think more broadly across your organization to human resources and other internal functions such as where building relationships is important

5.YouTube (and other video). As the second biggest social media platform after Facebook and the second biggest search engine, YouTube is a must-have in every marketer’s social media mix. Since video provides a 360-degree view of your product and shows it in real-life situations, with increased mobile devices usage consumers can view this content wherever they are

6.Twitter. Despite requiring its own language, Twitter continues to expand its reach among marketers. This micro blogging platform is best used for time-sensitive messages, customer service (if your team is properly trained), and daily specials

7.Social bookmarking/news sites. For marketers, social bookmarking is focused on socializing their owned media to increase earned media impressions. This applies to their website, blog, email, and other communications, online and offline

8.Photo sharing sites. Encompassing a wide range of options including Facebook, Flickr, Pinterest, Ingram (now part of Facebook), Tumblr, and others, photos are 2012′s breakthrough, must-have social media element. The reason is simple. With a smart phone anyone can snap a shot and share it without worrying about their writing. It’s low-risk user-generated content that can lure you into contributing content. For marketers, it enhances the branding and builds content to the business.

9.Geo-location. Less than a quarter of respondents are looking to use geo-location in terms of platforms like Foursquare and Yelp. This is attributable to privacy concerns especially by women. What the data understates is the geo-location built into services like Facebook, Twitter, Google+, Instagram, and social shopping apps.

10.Forums. In the beginning of social media before the public Internet, forums take a number of different forms from bulletins to Q&A sites like LinkedIn, Yahoo Answers, and Quora. Q&A sites don’t necessarily require a formal social media process.

11.Daily deals. The decline in use of daily deals isn’t a surprise given the research showing risks to be higher than the potential gains and anecdotal evidence revealing a lack of long-term gain for merchants beyond word of mouth and foot traffic. That said, don’t under-estimate Amazon’s potential to expand this market via its extensive e-reader customer base.

 

The Future Of Social Media Marketing

Alien Mail vs. Predator Facebook: Which social network would you bet on?

Are you tired of so many invitations and updates on Facebook?

So take it easy, you are not a freak cause you’re not alone! Moreover, it is very likely that lately some of your closest friends are preferring to invite fellows to a party by email rather than creating an event, or that travel companies are remind you of their promotions through the same route. This trend has been recorded by studies that confirm that it is still much better email marketing than social networks.??The e-mail marketing has recently increased by 60% in 2012, precisely because several studies as it recorded its effectiveness. Anyway, what is recommended is a strategy that combines both e-mail and social networking plus search engine marketing. Combining the three tools, the best results are achieved.

Here is a summary of the five conclusions made by those studies:

1. As for benefits, the duel between mail and social networking is tied, because while people and businesses still prefer the first one, companies are discovering how social networks makes them more visible, increasing their page ranking and customer client loyalty.?

2. If we compare the growth in terms of preferences, despite the use of social networks is much smaller than mailing, it is rising like foam.?

3. The big difference between the two strategies is how much people use them: the most popular of the network activities is sending and reading emails, with an overwhelming 94%. The use of social networking is at 64%?

4. If you think your potential customers get information from social networks, then you’re right … but partly, because when they are seeking for commercial information, the email is imposed with 75% of preferences among adults (with a maximum of 4% of its competitor).?

5. Finally, if we analyze the features you need to implement a marketing campaign and the possibilities of receiving information, email keeps winning.??Do you have questions about who’s better? Social networking is as hot and cool, but if you want results now, email marketing is the solution!

Alien Mail vs. Predator Facebook: Which social network would you bet on?

Your Social Media Marketing Plan for 2013 - It starts NOW!

WW Design Studios has been developing new techniques over the past year to help our clients become pro-active with their social media marketing plans.  It is important to keep the content as true and unique as possible. Over the past few months, we have been putting together a list of social media examples to use for marketing.  The original list started off quite large with over one hundred examples, and has since tripled in density with the help of many SEO companies specializing in the field.  We could probably come up with over one thousand examples instead of the two lists below, but this would be completely overwhelming for someone to manage without the help of a professional social media manager.

The current list of media marketing tools has been narrowed down to two complete lists gearing towards small businesses and gives us a pretty good sample to think about. Consumers still use quite a broader set of social tools than corporations, but different categories of these marketing tools aren’t emerging as quickly today, giving brands a chance to catch up to all the buzz.  Now it’s time to take a few minutes and master your social media skills while you have a chance to catch a breath. 

This first list is geared towards the most common social tools available:

1. Facebook (Signup)
2. Twitter (Signup)
3. LinkedIn (Signup)
4. Foursquare (Signup)
5. Blogger (Signup)
6. Bookmarking (Delicious, Diigo, StumbleUpon)
7. Identi.ca (Signup)
8. Plurk (Signup)
9. Socialcast (Signup)
10. Sonico (Signup)
11. Status.net (Signup)
12. Tumblr.com (Signup)
13. Typepad (Signup)
14. Live.com (Signup)
15. WordPress (Signup)
16. Yahoo (Signup)
17. Yammer (Signup)

As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own.  Start by making sure you have all of your bases covered with the major tools.  Not all will apply to your marketing campaign.

Here’s a framework of 22 tools to consider with notable brand examples for a corporate identity:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Canon)
3. Brand monitoring (Dell)
4. Content aggregation (Alltop, News Line)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM)
7. Events and meetups (Molson, Pampers)
8. Mashups (Chili’s, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Linksys, T-Mobile Sidekick)

And use this username check tool to see if your brands/preferred handles are still available.

I haven’t found a single company doing all of these today. Forget about analyzing them all before getting started – you’ll end up in analysis paralysis. Just make sure you’re making an existing business function better and get started.

Social media tools are rapidly turning into the candy store of the Internet – there are so many of them that the choice is overwhelming, especially for small business owners who are pressed for time and just want to get something done. Not to worry, there are 12 most common tools used in order to end most of your havoc.
Read the article “Top 12 Social Media Tools For Business” for help – To Be Posted By 9-15-12

Your Social Media Marketing Plan for 2013 - It starts NOW!

Instagram Devours The Asian Giant But what is the secret for the success of Instagram in China? Eighty million registered users since it appeared in 2010 and more than four billion photos uploaded … In the world? No, only in one country: China. That’s the kind of numbers that are usually handled when we talk about... http://wwdesignstudios.com/instagram-devours-the-asian-giant/

But what is the secret for the success of Instagram in China?

Eighty million registered users since it appeared in 2010 and more than four billion photos uploaded … In the world? No, only in one country: China. That’s the kind of numbers that are usually handled when we talk about the Asian giant.

But at the same time, Chinese users have the fear that everything can finish at any moment because of the censorship (an item that also always comes when talking about China). Why? Because of the imminent Instagram app purchased by Facebook, and because social media is very unpopular with the Chinese authorities, the uncertainty is in the air.

But what is the secret to the success in China of this photo sharing service? Hard to say with accuracy, but a very important factor is that Instagram is the only application that in China can connect directly with eight social networks like Twitter, Facebook (well…), Tumblr, Flickr, Foursquare, Foodspotting Burpple and Sina Weibo (the last one, the most popular social network in China with 350 million users).

Instagram Devours The Asian Giant

Social Media Marketing - The New SEO

Social Media Marketing Has Always Been Important, But Now More Than Ever

Social media not too long ago was once an iffy area to venture into for many businesses. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space.

The marketing can be discerning with the time and effort necessary to build your reputation with many networks at once.  My suggestion, take a deep breath and work on one network at a time.

How does this all tie in together? And where do I start?

Below is what I call a very basic social media marketing plan. We made this graphic to visually display the method of a basic marketing plan development. This plan is geared toward beginners and certainly can be  more complex if your up to the challenge, but this will be a good starting point.

Your marketing plan begins with your website which is the center. Without enough call-to-actions and ease of navigation your dead in the water. You can drive all the traffic to your website, but if you don’t have quality to convert your prospects, you are wasting your time and money. Your website is considered your online brochure or portfolio.

The next step is your blog.  This will be your personality. This is where you will share your ideas, personal projects, insights about your industry, and to answer most commonly asked questions. A blog is a great compliment to search engine optimization, in fact it actually works so well we build most of our websites with a blog integrated into the theme. Fresh content is, and always will be ‘the king’ of the search engines. With creating your own blog it will be alot easier for prospects to find you online.

Alot of people ask me, how often should I post? The most successful blogs post several times a week. Now that can be difficult without giving it a full time job, but at the very least you will need to post once every two weeks. Now whatever you decide upon, it is very important to keep it consistent. Remember, the more you post the more successful your blog will be.

The next step is incorporating YouTube in this campaign. Use YouTube to create behind the scenes videos and maybe some demonstrations of your product or service. YouTube videos when tagged properly, can bring high volumes of traffic to your website very fast. Think of it this way, if a keyword your trying to rank for has 10,000 competitive websites or companies, cut that number down to 10% on YouTube. There just isn’t alot of people getting into it because of the difficulty making videos. Remember a decent video taken on a phone can be worthy enough to be useful on YouTube.

Now the other outside networks on the marketing diagram are Twitter, LinkedIn, and Facebook. If I were you, try starting with one first, and with Facebook being the best option, build from there. Use your Facebook account to build your friends, family, and associates. Once that’s done, you can build your company profile page. Try to give the cover art and logo a more personable touch from your website. Invite your connections to like your Facebook company page then start to occassionally share some takes of your latest works or projects with your business. Get your customer’s to like your business, maybe for an incentive or after a well done job. Get them to put their recommendations and personable words about their experience with you as well.

Next is LinkedIn. This is the standard social media for businesses alike. Connect with your clients and find new opportunities using its powerful research functions. For example, you can use the search box to find people who you want to know in specific companies. LinkedIn also has the power of its latest apps, where you can automatically feed your blog updates with no extra work.

Twitter is a media stream. That means its an excellent resource for the latest industry news. It can be used as a news feed, or as a way customers can provide testimonials of your company with a tweet. I find it amazing who you can connect with and develop relationships with at a high level. You can also easily drive traffic to your blog, YouTube, or website using Twitter.

Your goal is to engage people and develop a community using your best networking tools. Then you gradually drive followers, prospects, and referrals through your social media system. 

Generally people in your community don’t want to be sold to, they already like you. You are generally best served educating the people in your community on how to refer you for best results.

Social media is a long-term relationship marketing plan. Developing good relationships doesn’t happen overnight. It takes time. The minimum time you should consider running your plan before making a full evaluation of its effectiveness is six months. However, my recommendation is a year.

Your Social Media Marketing Plan for 2013 – It starts NOW!

Continue Reading To Get The Top Twenty Two Resources For Marketing - Will Post On Friday

Social Media Marketing - The New SEO